163 - The Future of Retail: How QR Codes Will Change the Shopping Experience
In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Ravi Pratap Maddimsetty, Co-Founder and CTO of UNIQODE. They discuss how UNIQODE’s platform enables businesses to connect physical products to digital experiences using dynamic QR codes. Ravi explains the challenges companies face in managing and tracking QR codes at scale, the difference between QR codes and IoT devices, and the diverse use cases for QR codes—from marketing to post-sale support.



